ProMedia.travel publishes integrated media that enable travel suppliers to reach targeted communities of travel professionals and executives in all phases of the decision-making and purchasing processes. Through Web sites, e-newsletters, in-person events and its ROI-focused lead management services and
Content Solutions, ProMedia.travel delivers measurable results that help travel suppliers generate qualified leads, shorten sales cycles and grow revenues.
Marketing Products and Services:
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E-newsletters |
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ProMedia.travel's e-newsletters keep travel professionals on top of their games by providing them the latest travel-focused information they need to make informed decisions. Delivered by email, these newsletters include segment-specific breaking news, news analysis, industry data, executive interviews and other relevant industry information. Each newsletter is delivered in an easy-to-read format, including colorful graphics and links to other ProMedia.travel content. Sponsoring ProMedia.travel e-newsletters offers unparalleled exposure to audiences of decision makers and managed travel professionals.
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Online portals |
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These branded, segmented Web sites include daily news feeds and comprehensive, searchable archives of all published content. In addition, our Supplier Directory is a repository for all the pertinent information on key travel industry suppliers covered by ProMedia.travel's news operation. ProMedia.travel also is developing a Data Hub of aggregated industry data for managed travel professionals and researchers.
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In-person events |
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Organized locally and targeted at specific market segments (geo-graphic and demographic), these face-to-face seminars will offer educational and networking opportunities by bringing together industry experts, best practitioners and other interested parties.
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ROI-focused lead management services |
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Integrated marketing programs designed to work in conjunction with each other or as stand-alone programming, including targeted business development programs and ongoing database compilation and mining to identify your best prospects.
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Content Solutions |
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Create and deliver targeted custom content, online and/or in print. We write, design and produce content that effectively delivers your branding to target audiences via e-newsletters, research papers, printed publications, supplements, webinars and other vehicles.
ProMedia.travel Content Solutions provides a wide range of research expertise to meet the needs for our clients. We will work with you to determine the best way to gather the results you need, and work with you through the completion of your project.
North American companies spend $225 billion annually on travel, entertainment and meetings. Travel suppliers serving the market face increasing sales and marketing challenges as business travel buyer identities, strategies and information needs diverge. Identifying qualified prospects is critical for their continued growth but there no longer is a "typical" business travel program. They vary by:
- size, from regional to transnational accounts, and from entrepreneurial companies with only a few travelers to global conglomerates fielding tens of thousands of traveling
- type of decision-maker, which may include those tasked with travel management, pro-curement, sourcing, finance, human resources, administration, meetings management or other functions, and range from C-level executives to local managers
- program objectives, ranging from cost containment to high-quality services for travelers, and covering tactical applications and/or strategic approaches
Travel marketers and industry suppliers also are challenged by new strategic sourcing philosophies employed by a growing number of clients, as well as by mergers and acquisitions, channel conflicts and changes in their own businesses. In this fast-paced business climate, they are dissatisfied with generalist business-to-business media services currently available in the managed travel market.
As buyers and sellers in the travel market evolve to incorporate new strategies and to leverage emerging technologies, traditional travel publishing houses have not changed the manner in which they conduct business.
The managed travel community actually is comprised of several diverse sets of buyers who speak different professional languages and employ different managing and purchasing techniques to achieve common goals. Similarly, their information needs also differ--by type of content, by level of sophistication, by geographic considerations and by preferred delivery method.
Given the accelerated rate of change in their businesses, targeted audience members need news and information in a timely fashion, allowing them to plan accordingly and react. They need an insider's perspective on how to develop their strategies and how to apply them effectively.
ProMedia.travel is capitalizing on these market demands and addressing the specific information requirements of each set of travel management professionals. It employs preferred methods of content delivery to attract target audiences, in turn attracting travel marketers.
